Sitemap is a web page that lists all the web pages on a website, typically organized in hierarchical way. Sitemaps is one of the tips to optimize your site for SEO. Sitemap is just a map of your website where you display structure of site within a page. An updated sitemaps is better for your users and engines as well. In robots.txt you tell engines which parts of your site to exclude from indexing, in your site map you tell search engines where you’d like them to go.

Site maps are not just a part of your part of your website that displays only structure but its part of best web design practice. When we talk about search engines, now its more important to have a sitemap with your website. So, from SEO view point sitemaps are very important. Both MSN and Yahoo keep to the standard html format while Google Sitemaps uses a special (XML) format that is different from the ordinary html sitemap for human visitors.

Now, there is question that why two sitemaps are important. Answer is very simple, and that is one you have for human visitors and second one you have for spider. In relation with duplicate contents with two sitemaps, in introduction to sitemaps, Major search engine defines in its introduction that using sitemap never lead to penalty for your website.

Why use sitemap is important for your website.

There are many benefits of using a site map. Site map not only makes your navigation easier but its also a better visibility by engines. Sitemap also enable you to inform engine about the current updates within your website. You cannot expect that search engine will not index your updates but using a sitemap the process will be faster as compared to your don’t have a sitemap and spider has to search whole of your contents.

When you have sitemap with your site and you submit it to engines then you not to rely on external links that will bring engine to your website for indexing purpose. Sitemaps also help your with internal links. Like within your site if you have accidentally broken internal links that cannot be reached in other way (better it would be you have to fix your internal errors and then you rely on sitemap for better ranking).

Now if your website is quiet new and you have number of new or currently updated, then use of sitemap can be vital to reach your goal. Yes, right now you can move without any sitemap but in future it seems that it would be the standard way to submit your website for indexing purpose. It’s apparent that spiders will continue to index your contents and sitemap can not remove crawling procedures but in future importance of sitemap will remain same.

Sitemap is a better way to let engine know the structure of website. It helps the engines find pages that may have not been properly linked throughout the rest of the site. In webmaster guidelines, engine (Google) touts the merits of adding a sitemap to your site.

Google sitemap was released in summer 2005. Website’s page might be deleted from the index, and the Webmaster had no idea why before that. A site’s content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well would be the About Us, or it would be your company’s news/press releases. The steps you need to perform in order to have a sitemap for your site are simple. First, you need to generate it, then you upload it to your site, and finally you notify Google about it and that’s it.

How to generate and submit the sitemap

There are few simple steps you have to perform to have a sitemap for your existing site. First and important is to generate it then off course after generating your sitemap you have to upload it to your website and now final step is to let engine know what you have done.

Now all it depends upon your technical capabilities, to generate a sitemap you have two ways. First what you have to do is to download and install it and the second one is to use online sitemap generation tool for your site. The first method (to download and install) is little difficult but you have more control over the output by using first method. Google sitemap generator can be downloaded from here (http://sourceforge.net/project/showfiles.php?group_id=137793&package_id=153422). When you download the package, you have to follow the configuration instructions and installation procedure. If you download Google sitemap generator then you see, this sitemap generator is Python script. You need to inform you hosting company to install Python 2.2 at your web server in order to utilize the script, otherwise that will not run.

Lets talk about second method, that is easier way to generate a sitemap for your site. Yes, there are many free online tools available on sites from where you have to download the tool and you have not to do anything by yourself that job is not yours, just download tool and it will perform all necessary tasks. Have a little look at third party sitemap tools (http://code.google.com/sm_thirdparty.html). Also Google lets you know that its not tested and nor verified but still I would say its useful for you. There are many online links provided in it. Through these links you can navigate to download sitemap generators, sitemap plugins for popular CMS (Content Management System) and online generators etc. So, from (http://code.google.com/sm_thirdparty.html), you can easily find according to your requirement.

Once you have done with creating a sitemap, you need to load it at your web site if it is not already present and more important is to inform Google that sitemap is present on my site. How to inform Google that you have loaded sitemap within your website? That is simple, just hit link (https://www.google.com/accounts/ServiceLogin?service=sitemaps&hl=en&continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2Fsiteoverview&nui=1). Now if you do not have Google account before, right now you have to open account with Google.

For instance: Two major Search engines (MSN and Yahoo!) are not supporting sitemaps or at least not in XML format. You can submit a text file with list of URLs for Yahoo. But not even providing that feature, there are rumors about MSN engine that it is indexing sitemaps when you have on your site. Logically I am saying that in future Yahoo and MSN has to enable same feature for indexing your site because it is becoming a powerful SEO tool and you cannot obsolete it.

Different Search Engines follow different algorithms and criteria to optimize websites. But the basics of these algorithms and criteria do not differ too much. In the beginning search engines give importance to Meta tags but now most of the search engines don’t take it an important element in ranking a website. Only a few search engines give it importance in the ranking of a website.

Search engines are continuously developing their technologies to read the content of a website. Search engines crawl the websites more deeply and return relevant results to the user. If you optimize your website according the crawl and read method of search engines then you can get thousands of visitors and a lot of attention. On the other hand if you are not following these methods and algorithms then your website can be escaped or bury deep in the search results of a search engine where the chances of getting visitors is minimum. SEO techniques help us to boost rankings on search engines and to place content where searchers will more readily see it. SEO is becoming increasingly important in the world of competition to get advantage. When a user tries to find some kind of information by using search engine then search engine performs a list of operations to provide relevant web results to the user. A user finds its required results in fractions of a second but the search engine undergoes many calculations and work to provide these required results.

Crawling Web

A web crawler / web spider / web robot is a program or automated script that uses the hyperlink structure of the web to crawl the pages and contents in a methodical, automated manner that make up the World Wide Web. There is an estimate that search engines have crawled between 8 and 10 billion web pages out of 20 billion web pages.

The process is called web crawling or spidering. Web crawlers create a copy of all the visited pages for later usage or processing by the search engines to make the search faster.

There are some situations in which web crawling is very difficult:

• When there is large volume
• When the rate of change is fast
• When the page generation is dynamic

Indexing Documents

After crawling, search engines index contents of the websites and store them in a huge database of documents that make up search engines index. This index is managed so well that requests can be fulfilled after searching and sorting billions of documents in fractions of a second. This indexing saves a lot of time of a user in matching the query with the indexed documents and provides him / her accurate results with respect to his / her query.

Processing Queries

When a user sends a request to search engine for information the search engine retrieves all the documents from its index that match the request or search. The match of search word or query depends on the way a user types it. For example if a user searches for internet marketing magazine at Google, it returns 8,780,000 results, but if the user searches the same phrase in quotes “internet marketing magazine”.

In the first way the search engine used the “find all” mode. Google returned all pages which had the words “internet”, “marketing”, “magazine”. But in the second search only those documents were returned which had the exact phrase “internet marketing magazine. With the help of other advanced operators, the search engine results what it considers to be the best match according to the query?

Ranking Results

After matching the query with the search engine indexed documents, it prepares the results on the base of the algorithm used by the search engine. The algorithm used by the search engine makes calculations on each of the results to find which page is the most relevant to the query. Then the final result is compiled by sorting them on results pages in order from most relevant to the least relevant. From these search results the user can make selection according to his/ her choices. The process of search engine is not lengthy, because these search engines are run on some of the most powerful computers in the world. They use the complex and process intensive computers which manage millions of calculations in each second and provide results to the users after sorting and implementing algorithm to find out the most relevant results.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let’s say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (seo) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner’s website. Yes, you are right — link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let’s answer this important question: What is easier — get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let’s look at another factors used by search engines to determine the value of back links. You have probably heard terms “one-way” and “reciprocal” links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn’t link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don’t renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don’t forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

Honesty with Search Engine Optimization

More and more people focus in the Internet to do their business, either entirely, or partially, and once these people see the benefits that online business offer, they become aware of the importance of search engines and the importance of optimizing their web pages for a top ranking within popular search engine portals. There is more than one side to search engine optimization and before you find out about these, there are some basic things you should know about what exactly is a search engine and the way they work. A search engine is a program or a web page that searches through a large series of files for a specified keyword and displays the files found. The companies owning the large search engines use certain algorithms to be sure their findings are very accurate and in the same time they display as many results as possible. Each search engine keeps its algorithms secret and no one knows exactly how and when they change and how they are optimized. Because of these facts, the process of search engine optimization is on a constant change and what has proven efficient a couple of months ago may not work as efficiently tomorrow. In the same time, there are honest ways of approaching search engine optimization and there are some unorthodox methods, methods that should be avoided if you want to stay out of trouble. The fact is that major search engines are constantly looking for web sites that use unethical methods to gain top rankings by finding and exploiting glitches in the system and these sites will be penalized. The sanctions range from a drop in search engine ranking to even complete elimination of that respective web site from the displayed results. These sanctions are very serious and search engines will not leave a web page that has used dishonest optimization methods unpunished.

A known unethical SEO method is keyword stuffing, including as many keywords as possible in places they do not belong (comment tags or image tags). Some search engine optimization specialists use invisible text, having the same color as the background and including there many keywords. A normal user will not notice this and the search engine will rank higher that web page. There are also automated submissions, automated tools to increase the number of submission pages to the search engine, making tit believe that the site has very large traffic values. Most companies that use dishonest SEO methods will tell you that they will optimize your site for many hundreds of search engines. This is useless and a complete waste of resources, as the major search engines (Google, Yahoo, MSN, Jeeves, or Ask.com) direct most of the Internet traffic nowadays. You must also be careful when discussing hosting your web page with search engine marketing companies. If they have unethical operating methods, once they will host your web page on their server, they will own it and you will have a hard time trying to migrate your site from their servers to another location. This is not always the case and it is certain not the case with serious marketing companies, which also offer hosting, services, but it is a thing to take into consideration. In contrast to the dishonest search engine optimization methods used by some online marketing companies, there are many ways to be sure you optimize your web page for a better ranking using honest methods. One of the most important elements in having a well-rated web page is to have a good content and to update it frequently. You do not only need visitors to come to your web page, you also want them to stay there and return in the future. By combining useful information, frequent information updates and logical keywords, you will get many visitors in addition to a better ranking in major search engines.

You should also optimize your web page for a intuitive and easy navigation, in order to make it easy for your visitors to find the information thy are looking for. Also, remember that search engine bots take into consideration index text and links, so a good navigation is also important for a correct and efficient web page indexing. Be sure to include individualized Title and META tags. Google for example considers Title tags when ranking pages. Other search engines also checks for META tag description. Different search engines look for different descriptions and that is why having individualized Title, META tags as well as keyword tag is important in ensuring a better search engine ranking. Another efficient method to increase your web page’s popularity is having a high number of links to your web site from other pages. If a have high enough traffic numbers, you can find web sites with similar content as you are and discuss about exchanging links. A high number of links will make your web page popular and visible on the Internet and there are search engine bots, which consider link popularity when setting web page rankings. You can also choose paid search engine optimization methods. Some of the most popular paid ways of ensuring a visible search engine position are paid inclusion (when you pay a certain amount of money to the search engine itself to display your link when people search for keywords related to your web page) and pay per click. For example, Overture is one of the most popular pay per click engines and all you have to do is to bid a certain sum of money per keyword phrase in order to obtain the highest ranking in the Overture search results. Google has its own paid SEO method, AdWords. AdWords works by letting you buy certain keywords and include them in an ad displayed in the Google search engine main window when users will search for that particular keyword.

Many online marketers recommend using a log-recording program to keep track of your page’s number of visitors, the keywords they search for once they enter your site and the links they follow when they leave your web page. A frequently used log program is Web Trends. It will take some time to increase your ranking in a search engine once you have started the SEO process, but remember, a slow, but steady increase is always recommended than a steep rise of accesses, followed by a period of raking dropping if you use dishonest search engine optimization methods.

Increase your blog Alexa`s rank like rocket.

Currently i am curious on how to increase Alexa ranking in website as my currently Alexa rank is 933,360. As in Alexa ranking is count from backward, as ranked #1 is the most people view and visit website. In Alexa ranking, Yahoo.com is the most people visit in the earth. Continue with ranked #2-youtube.com, #3-live.com, #4-google.com and #5-myspace.com. There was top 500 website on Alexa.com, you may come and check it out which 500 website is mostly view by human in the earth at Alexa Top 500. With less Alexa ranking on your blog or website means more popularity and more page view by unique visitor.

What is Alexa Traffic Rank?
About Alexa Traffic Rank

How are Alexa’s traffic rankings determined?
From link:
Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.
Alexa’s traffic rankings are for top level domains only (e.g. domain.com). We do not provide separate rankings for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com) unless we are able to automatically identify them as personal home pages or blogs, like those hosted on Geocities and Tripod. If a site is identified as a personal home page or blog, its traffic ranking will have an asterisk (*) next to it: Personal Page Avg. Traffic Rank: 3,456*. Personal pages are ranked on the same scale as a regular domain, so a personal page ranked 3,456* is the 3,456th most popular page among Alexa users.

More Frequently Asked Questions at Alexa

How to Increase Alexa rankings?
1. Install Alexa toolbar is the first step you need to do. As you can track your Alexa rank from time to time.

2. You need Alexa to rank your blog or website well, you may need to help Alexa to promote or your blog or site. Put your URL in this link and copy Alexa widget html then put on your blog or website to let people view and click. Its may help in ranking.

3. You can put link direct your visitors or offer download Alexa toolbar from your website such as i do on above.

4. Submit your article to directories site, it may help you in increase your blog rank.

5. Link your blog or website as below http://alexa.com/data/details/traffic_details/chuanling616.blogspot.com. You can copy on your own with changing chuanling616 to your blog or website url. You may put this link as your signatures on forum to promote your blog and website.

6. Submit your article to digg.com or stumble as it may increase your site visitors and from them your Alexa ranking will be increase also.

7. Ask more blogger or website to link back to your blog as many backlink will bring a lot of traffic and increase Alexa ranking.

8. Write more on Alexa blog or review. This may attract more webmaster and blogger visit to your site.

9. Sign up for upmyrank.com.

Today my blog easy make money online has Alexa rank 933,360. Hope after few days, it will move to more lesser and lesser.

On reading this post you should be able to do link building with simple steps that i believe should help you do effective link building.For a natural link simulation most of your back links should adhere to the following strategies:

Your targeted keywords need to vary a lot in anchor. Limited number of “click here” should help you to have good link building. When it comes to English websites, it is commonly accepted that more weightage (not the page rank) is got from links of related pages. Try not to have the back links all over the footage of the site or at one particular location. Try spreading it over the page, like top of page, or within the text, navigation, etc.

Never try to place hundreds of link for a new site on the very first day. Gradually increase the number of links. This normally relates to the number of links a site gets. Hence if a site has an average of 20 links per day, then do not try to increase it to 200 links suddenly. Chances of being banned from Google are high. Focus on quality not to the quantity links. Having most of your back links from the adult sites or casino sites or pharmacy sites is not recommended and such sites are known for spam.

Google tends to keep a track of all the IPs, checks your links coming from differnet C Class Ips or Not. So see to that all the links to your site comes from different websites. Always have a good combination of links from new and old sites. Reciprocal links are a good option for back links (Yahoo and MSN), but too many of them can be a problem too. 3way linking is a good option. Do not make the mistake of underestimating the back links to your internal pages. Since SEO is done for your internal pages, have the back links done for these pages too. Use varied anchor for these internal pages too both as inbound and outbound links.

Directories need to do some extra work on the links that you already have. Such directories need to be opted. Only a few selected directories like ODP and Yahoo are trustworthy. Other directories that might look good can even cause much problem to your links. So you need to be careful while submitting to directories. The time limit of back links seems to play a crucial role, and this is taken into serious consideration by the Google Sand box filter. So focus on links to be rented on long-term basis as far as possible.

Google tends to devalue the back links that come from links that could have words like Advertisements and sponsors. So be alert while you look for back links from similar links. Google is seen to use the advanced relation algorithm and the co-citation system in its algorithm. Hence we need to be careful when we choose our back links. Do not have your links from the pages that are with bad neighborhood and also the sites that they themselves link to such type of sites.

There are numerous factors that Google takes into consideration – like the IP Address, domain name, written language of the site, etc. Apart from these it is also very necessary to show the search results in the Google country specific searches. So be very cautious in deciding the language of the site when you design it for Google.

Go through the above points very carefully and recheck your website and if any found in your website, rectify them. If you continue with those mistake, they could harm your website at any minute.

Strategies that get you links:
A method where content is considered very important and also gets its links naturally is called link baiting. Any link that you have due to your content is considered in this type

Link submission directories:
There are many link builders and SEOs who focus on link building and directory submission. We have different types of directories: pay-for-inclusion, reciprocal required, free and niche directories. And we do have specialists working on each of these directories. There is a huge list of free seo friendly directories available for submissions. And about the reciprocal directories, we have both the brokers and non-brokers

Submission of Articles:
Try writing articles having links and have them in the resource page of your site. You can also pay someone to have the articles written for you and use some specialist to submit them in to the directories

2way and 3way links:
The old and a good way to get links – I link to your site and you link to my site. This will be helpful if you have around 50 plus sites, which can help you to give and take most relevant links. And remember the rule: its always that you contact people and they do not contact you first.

Get links from your own websites:
This is the best way to get links in case your website had lots of relevant pages

Alert with Link Vault:
By this method you get mostly footer links and low quality links, try avoiding link vault in your site with red flag

Subscribing to high page rank sites:
It is also possible for you to rent pages with high page ranks ( 5-9) for various prices But remember to rent only relevant sites. Renting too many sites of high PR is not preferred

Avoid Search Engine Spamming:

Search Engines are used to provide the most accurate results for your search queries. Still people have been trying to play with search engines. Search engines are regularly upgraded to provide better results and hence forth they cannot be misjudged if they give poor results due to bad search queries by the visitor. Still search engines are being developed to withstand all these tricks and provide the best of the results to the users.

Spamming of search engines includes all possible ways to cheat the search engines, and it is to be noted that these methods put tour website at a very high risk.These practices that give us false results and the websites that fool us are penalised and they tend to lose their ranks or are blacklisted and are removed from the indexes of the search engines and can also go into serious legal issues.

Points that are considered while identifying a website using spamming techniques or not :

· When a website consists of hidden links or hidden texts or invisible texts
· Pages that are not meant for people who visit, but are generated by machines for search engine activities.
· Pages that are not belonging to your main website, but instead are created for search engine purpose only.
· Websites that consists a huge amount of keywords in the content, but the page is of no value.
· When the visior(human) and the search engines are not viewing the similar content - cloaking
· Link spamming – linking with content that is of poor quality / less content
· Excess usage of cross-linking, keywords in the page
· Presence of site submission softwares that execute automatic URL submissions
· When you submit your page/site to a seach engine/directory more than once in a month
· Title tags, keyword meta tags that have words that are not seen anywhere in the page content
· Using same meta tag in multiple place (like when you use more than one title tag)
· Website pages are duplicated - same content, different file names

Decide - Spamming techniques or ethical search engine optimisation technique

Search Engines now in usage handle spamming very effectively and if any spamming is found, the website can even be unindexed. Incase if you are using any of these spamming techniques and these bring in a lot of traffic to your site, then be sure that this spamming technique is sure to be identified by the search engine or chances of any user also sending report about your tactics is high. This can very easily bring down your page rank and even be blacklisted and banned.

Ethical practices always assure you long-term successful results and do not let you lose anything. While the Spamming techniques give you short-term success with very high risk, and hence this is not recommended. Search engines take the pride on giving valid information and hence they never allow anyone to fool them, and if they identify anyone on doing this, they are sure to be taken out of their web presence.

We all use Google for informations and resources on daily basis, here some exclusive Google search tips which can used for wider and niche informations, try it out very much useful and interesting, Search Google Like An Expert

Search Operators for Link Builders

+ Eg: Google it seo +help +blog
- Eg: Google it seo help -services
OR Eg: Google it seo help OR SEO Tips
~ Eg: Google it ~SEO help Tips

Basic to Advanced Search Operators

define:phrase
Show a list of definitions for phrase
cache:www.example.com
Google’s cache of example.com
link:www.example.com
List of websites that link to
example.com
related:www.example.com
List webpages similar to
www.example.com
info:www.example.com
Show information that Google has
about www.example.com
site:www.example.com
List all webpages hosted at
www.example.com
allintitle:query
Restrict the results to those with all
of the query words in the title.
intitle:query
Restrict the results to documents
containing that word in the title.
allinurl:query
Restrict the results to those with all
of the query words in the URL.
inurl:query
Restrict the results to documents
containing that word in the URL.
apple * sauce
the words apple and sauce
separated by exactly one word
Nokia phone $100…300
Search within a range of numbers
for a Nokia phone between
$100…300
safesearch: sex education
Search for sex education material
without returning adult sites

GOOGLE CALCULATOR BASIC OPERATORS

+ addition, - subtraction, * multiplication, / division, % modulus, % of percentage of, ^ raise to a power

GOOGLE CALCULATOR EXAMPLES

12*13
0×23 in decimal
40 in hexadecimal
(1+i)*(2+i)
212 F in C
1.21 gigawatts / 88 mph
the speed of light in miles / s
the speed of light in knots
two fortnights
days in a year
two plus two
au/c
m_earth
r_earth
G
1-0.9-0.1 = -2.77555756 × 10-17
kibibyte in bytes
kbit/s in bit/s = 1,024 bit/second
1.5 LTL in EUR
29.95USD in AUD
100 Chilean peso in Brazilian real
2 Euros per liter in British pounds
per Imperial pint
5+2*2
2^20
sqrt(-4)
half a cup in teaspoons
160 pounds * 4000 feet in Calories

QUERY STRUCTURE FOR SEARCHING GOOGLE FOR MUSIC AND MOVIES

Music -inurl:htm -inurl:html intitle:?index of? mp3 ?Artist Name?
Movies -inurl:htm -inurl:html -inurl:php intitle:?index of? (mpg|mov|avi|wmv) ?Movie Name?
Where Artist Name and Movie Name are replaced with the artist or movie you wish to find file directories for.

Hope all enjoyed it!

Often your page displays irrelevant advertisement specially when there are many topics on a single page. In such case, use Google’s section targeting technique. Implementation is very simple. You just need to place an HTML tag over the content that either needs more attention or needs to be ignored. Like Google states:

To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

And to ignore some content, add a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

*To learn more about section targeting, click here.

An important issue in web design is search engine optimization. In simple terms search engine optimization is optimizing web pages to increase the ranking in search engines. Having a high ranking hugely increases traffic to web pages. This is because, in most cases, viewers will be looking through search engines and will not already know the link of your web page.

There are many different aspects and tricks that can be done to improve the position in which a web page is ‘ranked’. If you want to improve the ranking, it is important to understand how the major search engines function.

Search engines such as Google, Yahoo and MSN all use ‘bots’ to search for web page. Lets take Google as an example. The Google bot has two versions. The first version is called the Deep bot. The deep bot tries to follow every link and add as many pages as it can to the Google index. The second version called the fresh bot constantly crawls through the web in an attempt to find fresh new content.

So what does this all mean? Well here are the do’s and the don’ts I used to get Explosive Web Design indexed on Google in two days!

Do:

It’s often said that content is king. Having content that is different to the average web page is probably the most important step. This will boost the rankings of the site phenomenally as search engines are constantly looking for the freshest, newest information.

Secondly it is important to link your web page from forums, blogs and other popular sites. In saying this it is also natural that people will link your site if your content is worth linking. This boosts rankings as the deep bot tries to add as many pages found, into the index or alternatively people may click on the links in interest of your site. It is also important to have the link relevant to the key words on your web page, for example the link of this web page would be SEO improvement because the web page has to do with improving search engine optimization. Though on the other hand something like cool web page wouldn’t be relevant to link to this site because it isn’t about a Cool web page. In fact I noticed that within half an hour of linking from a popular site I was in the Google Index.

Constantly update the content on the web page. Not only does this improve the rankings on Google, but it also improves the amount of regular viewers, which intern creates more traffic.

Use Google’s webmaster tools. These tools will show diagnostics of your page(s), statistics, who’s linking to you and who you’re linking to. It can also be beneficial to add a site-map. If you are unsure on how to create a sitemap, an excellent tool to use is http://www.xml-sitemaps.com/

Submit your site to Google’s index. By submitting the site, it generally reduces the time taken for Google to index.

Use META tags. Even though it is a known fact that META tags barely or don’t effect search engines such as Yahoo and Google, older search engines may still use these tags to index websites.

Buy a domain name if there are sufficient funds. Generally domain names (such as .com, .net, .org, etc.) sound more professional and often get more clicks resulting in a higher position and higher traffic.

Put keywords or phrases into pictures by using ‘alt’.

Put important keywords in <H1> tags.

Put important keywords in the page’s title

Don’t:

Don’t put any content you want the search engine to see in flash* or image files. This is because search engines are unable to ‘see’ the text in flash files or image files.

Don’t put excessive amounts of content that is unrelated to the site. This reduces the chances of the website coming up on Google for what keywords that are actually wanted.

Don’t copy other people’s content. As said before the search engines look for new fresh content. If a web page has identical or very similar content the ranking of the page will drop dramatically or alternatively not be indexed at all.

Don’t put text the same color as the background and then type lots of key words or phrases in hope to get up rankings. This trick may have worked five years ago, but recently bots have been able to disregard any content with the same hex code as the background. In some cases people have been totally removed from the index of search engines because of excessive ‘invisible’ text.

These do’s can be put in place to ensure the highest search engine optimization possible and increase traffic exponentially. The don’ts should be avoided to reduce bad search engine rankings.

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Getting domain registration is easy if you are paying the web host. However with bluehost you get a lot more. This is why aplus hosting has not been doing really well.

Before I get this post rolling, I’d like to confess something right up front. I’ve read a LOT of articles about link building. I’ve read endlessly about article marketing, press releases, social bookmarking, commenting, blah, blah, blah….

Aren’t you just a little bit sick of all the rehashed material.

So here’s the deal. I want to raise the bar. I want to blow all of those other half-baked articles out of the water and bring you something insanely valuable.

Before we dive in though, I’m going to tell you now that this is a looong article. But I promise not to waste a second of your time. If you commit yourself to studying this article I promise that every word will drip with tasty marketing insights.

You’re going to learn some cool ways to get featured on ZDNET, CNET.com, the Wall Street Journal, the Washington Post, Newsweek, and CNN. I’m going to reveal one of my favorite techniques for getting hundreds of powerful one-way backlinks in just a few hours. Plus, you’ll see how I turn articles into multiple formats and open up 5x as many link opportunities.

Plus, you’ll learn how to use the internal link juice of your own website to catapult your search engine rankings.

So, let’s dive in. We’ll start with one of my favorites…

Getting your site featured on major new sites is one of the best kept secrets in the blogosphere and I’m going to show you two different strategies for getting your links on sites like CNET, CNN,
FoxNews, Reuters, and USA Today.

The first technique uses a site called BlogBurst, a website that connects bloggers with mainstream media sites. Simply join the BlogBurst network and start getting picked up by some of the world’s most popular media sites.

All you need to do is submit your RSS feed. Once you’re accepted into the network, you’re articles will enjoy exposure on major media sites and a ton of extra publicity at no extra cost to you.

But it doesn’t end there… There’s actually an even simpler way to get your blog featured in major news sites like CNN, The Wall Street Journal, and Newsweek.

All you have to do is link to a story and a company known as Sphere.com matches up mainstream news items with articles in the blogosphere. Go to the bottom of any CNN story and you’ll see a drop down box that says: “From the Blogs”.

Click on the link and you will find blogs that are linking to the article. Not only does this put your blog on a major news website, it can also drive hundreds of visitors.

Sphere is also being used by TechCrunch, Time, Reuters, CBS, AOL, the Washington Post, WordPress, GigaOm, Newsweek, and ZDNet, allowing you to get your blog featured on any of these prestigious sites.

Now, here’s one of my favorite techniques for getting hundreds of high-quality one-way backlinks in just a few hours…

Best of all, it requires no additional “brain” work on my part. Here’s what I do. I take my articles and turn them into EXE files (an executable file).

This allows me to submit my article to hundreds of software directories. Each directory sends me a one-way backlink. Not to mention, hundreds of extra visitors.

Now, you’re probably thinking this is way too techy and complicated, but it’s really pretty simple. First, you need to get some free software called WebSiteZip Packer.

This will allow you to turn an HTML page into an executable (.exe) file. So all you need to do is put your article in HTML format, enter it into the software wizard, let it do a bit of magic, and an exe file pops out the other end.

You then need to create what’s called a PAD file and submit it to all the software download sites.

Now creating the PAD file is a bit more difficult. I actually used a program by Michelle MacPhearson called 30 minute backlinks to get complete step-by-step instructions on how to do this. So if you want to really take advantage of this method, she’s an incredible person to learn from.

This technique is extremely powerful and I’m surprised that more people aren’t doing this because it allows you to obtain unlimited one-way backlinks from sites with a PR of 4,5, 6 and 7.

Just think…you can easily turn all of your articles into exe files, meaning every article you write has the potential to create hundreds of links back to your site.

Now, if you want to take this strategy to the next level, I suggest you use a site called Download.com.

Download.com is one of the largest software directories online with a huge distribution. However, Download.com also offers a hidden benefit that most people miss.

Google LOVES download.com. It has extraordinary authority online, allowing you to get a Top-10 listing within Google in a matter of days. Just like Squidoo and Scribd can rank very quickly in Google, Download.com is another incredibly powerful tool for ranking in Google. However, most people haven’t discovered this hidden gem.

Quick Note: Keep in mind that you can distribute a number of different types of programs to download sites, including screensaveers, widgets, and toolbars. Get Creative…

Here’s one of my golden nuggets…

Another cool way to get backlinks is to streeeeetch your content by turning your articles into podcasts.

You can automatically turn all of your blog posts into podcasts using Talkr or Odiogo. These services use text-to-speech technology to convert text to audio.

All of your articles are now podcasts that you can submit to podcast directories. By converting your articles into multiple formats, you open up entirely new link building opportunities and expose your content to new audiences.

Why not turn your articles into ebooks, affiliate tools, emails, or even slides to post on SlideShare.net. Look for ways to leverage your existing assets…

You can also build links with contests. Holding a blog contest is a great way to grow your blog’s audience, build inbound links, and improve your search engine presence.

You can promote your contest through the following sites…

Contest Blogger
ThePrizeBlog
MyBlogContest
ContestBeat
AboutBlogContest

Contests are a great way to interact with your community, generate buzz, build backlinks,
and attract new readers.

Here’s a strategy almost no one is taking advantage of…

Forum links!

I know, you’ve probably heard forum links are worthless but nothing could be further from the truth.
Forum links can be extremely powerful.

However, I do NOT suggest that you waste your time away on forums. Instead, I would look for popular forums related to your niche and buy sig links from the top users. These active users will likely have made thousands of posts and you can usually buy their sig links for pennies.

Seriously, most forum members don’t know how valuable their sig links are. This is especially true for forums outside of Internet Marketing. Look for forums that have a PR of 4 or higher and users that have at least 1,000 posts.

This technique works well for all 3 search engines, but it can quickly catapult you to a top 3 position on MSN. The key is to use a targeted keyword phrase in the anchor text of your sig links. I would shoot for a keyword phrase that’s 3 - 4 words long.

The next link building technique is a method that takes blog commenting to an entirely new level, allowing you to build thousands of backlinks in just a couple of weeks.

As you probably know, every time you make a comment on a blog you get to put your name in it. However, if you’re a smart SEO, then this is where you place your targeted keyword phrase, which is then hyperlinked back to your site.

Unfortunately… this is where most marketers stop.

But a few smart marketers look for Wordpress blogs with the Top Commentators plug-in installed.

This allows you to become a top commenter and get a site-wide link in the blog’s sidebar with your targeted keyword phrase. Unlike comments, these links are almost always do-follow. Start becoming a top commenter on just a few blogs and you will quickly build hundreds, if not thousands of links.

The final link building tactic is one of the most under-used strategies but also the most effective
when used properly. It’s internal linking.

Every one of your pages has inherent link power. By controlling the flow of link juice through your site you can dramatically increase your search engine rankings without having to build external links.

You can do this by adding the right links in strategic places on your website. Some of the most important pages on your site are the category pages. The category pages are listed as navigation links on the sidebar of your page. Because these links are site-wide, they can be extremely powerful for ranking for your targeted keyword phrases. These category links should contain the anchor text for the top keyword phrases you want to rank for.

Another powerful strategy for optimizing your internal link structure is to use contextual links. These
are links that are present within the body of an article. Wikipedia is one of the very best examples in the use of contextual links. Almost all of their articles have contextual links peppered throughout the content. Each one of these links leads to a related page on Wikipedia.

This extremely powerful network of contextual links has enabled Wikipedia to dominate the top
positions in Google.

Another way to boost your internal link structure is by utilizing footer links. This is a great place to use links to target different variations and modifiers of your core terms. For example, if one of your core keyword phrases is “golf wedding favors”, you might place a link in your footer for “golf ball wedding favors”, which is a variation on the core phrase.

These footer links allow you to target a broader range of keywords. Don’t limit yourself to using the same footer links on every page. Change it up a bit so that you can target an even greater variety of anchor text.

Congratulations! You’ve just made it to the end of this very long article and I want to thank you for taking the time to read my tips. I’m honored that you would take the time to read what’s going through my zany little brain.

My goal on this blog is to provide you with an insane amount of value. So if you have any friends you think might benefit from this article, please feel free to pass it along.

Webmasters have different choices for creating web page. Generally they avoid some important points while creating a web page to make it attractive or eye-catching to its users and in this way they create web page that are not search engine friendly and it becomes difficult for these pages to get index on the search engines. And if the pages are not search engine friendly and not indexed then no one can reach them to view or read and in this way creating a web page having good content becomes useless. In this article you can find some important tips which can help to improve your web-page to make it search engine friendly as well as user friendly to make it easily accessible to its users:

1. Improving Layout of webpage: Layout of a web page has an important role to continue a visitor on your web page as reading on a monitor screen is different from reading on a printed magazine. If layout of your webpage is not good there will be great chances that a visitor immediately leaves it, no matter how good is your content.
   • Always make a good layout for each web page and put the most important information at the top of the webpage, so that the viewer can see it without scrolling.
   • Distribute content into paragraphs that should not be more than 100 words.
   • Use bullets, bars, tables, white spaces and margins etc. appropriately to make it readable.
2. Improving Size of Webpage: Size of a webpage is also important. It should not be too long as visitors do not like to scroll and also long pages take little more time to load in comparison to small pages.
   • Always keep your pages under 32 K in order to make it load quickly. Loading time should not be more than 8-10 seconds.
   • Avoid scrolling on your web pages but. If scrolling becomes important, Always add internal navigation for users to directly jump on the information the need.
3. Improving Navigation of Webpage: Navigation also plays an important role to make your web page user friendly. A good web page never complete without proper navigation tools.
   • Navigation links should be easily accessible, clear and at the top of each webpage.
   • Navigation structure should be same on each page of a website.
   • If you have a complex website always add a search function to your webpage.
4. Improving fonts of a webpage: Fonts of webpage are also important to make web page user friendly. Having too little, too large or too complex font may become illegible on some browsers. So always be careful while using fonts on your webpage because if fonts are not proper visitor immediately move from the page.
   • Always create webpage using default font of most browsers like Ariel, Times new roman, verdana etc.
   • Always make headings or titles in bold and underline most important lines of your webpage.
   • Avoid using unusual fonts unless they are in graphics and italics as plain text is more legible than italics.
   • Do not use light text on dark background as it creates visibility problem in reading.
5. Improving Content of a webpage: Content is the king of a webpage and there is no substitute of good content. Content of a web page has more importance than any other factor to continue visitor on a particular page because content is the only thing that a visitor read.
   • Content should be informative with some uniqueness.
   • Avoid grammatical mistakes in content of your webpage. It should not have any spelling errors too.
   • Using hyperlinks will be good idea to allow readers to pursue a topic in more detail.
   • Content written in text should be scannable as some users prefer to scan text on internet.

Above tips will sure help you if you have already created a webpage that is not properly arranged and not getting visitors and also if you are new to this and going to create a web page.Webexcel Solutions (ISO 9001:2000 Certified) A Software Development Company and an SEO Company Author involve in research and analysis of various search engine strategies and alogrithms. For more articles by author please visit- Latest SEO Tips and Strategies .

Google Sitemaps basics

This tutorial will show You how to read and make simple, static Google Sitemaps. If You have static, small site this will be a good idea to make such map yourself.

What is Google Sitemaps?

Sitemap is a beta technology which was provided by google to improve crawlers/bots indexing accuracy.

How it works?

Sitemap is a file which contain a list of URLs of pages within your web site that you want to be indexed. Just place those URLs in sitemap and google crawler will visit them.

How sitemap file look like?

The easest example is:

A little explanation
First 5 lines of code is a “headers” - You don’t need to edit them.

<url></url> - Everything between those two is Your single URL info.
<loc></loc> - The URL of destination page. This is required!
<lastmod></lastmod> - Date and time of the last modification. Optional.
<changefreq></changefreq> - You can “tell” google bot how often Your site is updated. Optional.
<priority></priority> - How this site is “important” (between 0.1 to 1 scale). Optional.

This is the whole XML file.
You have to remember, that sitemap can carry up to 50.000 sites or 10MB of data.
If You need to have more links You can make a “map of maps” - Sitemap Index. This file is similar to a normal Sitemap but contain links to smaller sitemaps.

After You create Your sitemap file (or Sitemap Index), You have to save it as (for example) sitemap.xml.
You can validate Your map before submiting it to google:
http://www.w3.org/2001/03/webdata/xsv

For validation schema use:
http://www.google.com/schemas/sitemap/0.84/sitemap.xsd

Now You can enter https://www.google.com/webmasters/sitemaps/ and submit your site/sitemap.

If You want, You may try to make Dynamic PHP Google Sitemap

Everything you need to know about Google Sitemaps

In June 2005, Google® has launched a service called Google® SiteMaps to optimize Googlebot’s web site crawling. It allows webmasters to submit new/modified URLs to Google’s spider Googlebot. Google SiteMap submissions have no impact on rankings on Google’s SERPs nor will they influence PageRank™ calculations, but most probably they will help webmasters to get their new stuff crawled by Googlebot faster than before. Although we can’t predict how or how much this new service, which is still in BETA state, will help site owners, we tell you how to make use of Google SiteMaps. [Update July 2005: It works like a charm. It even works better than expected. It improves search engine visibility to a great degree, as long as webmasters care what they submit to Google.]

Index

[Expand]

Google SiteMaps - Overview

What is a Google SiteMap and how can this service work for you?

Understanding the Google SiteMap Protocol

How the communication between Google and the web site owner works

Populating the sitemap.xml File

How to populate the sitemap.xml file honestly, and nevertheless getting the most value out of its submission to Google

How to Create a Dynamic Google SiteMap XML File

Make your sitemap.xls file dynamic to ensure it delivers your recent changes whenever it is fetched by Google’s bot

Ask Googlebot to Crawl New and Modified Pages on Your Web Site

How to submit your sitemap to Google and how to inform Googlebot about new and changed content

Google Sitemaps Crawler Stats

Google’s sitemap program provides detailed crawler reports which make it easy to fix issues like broken links, conflicts with robots.txt exclusions etc. etc. in no time. There is even a great robots.txt validator.

Is Google Sitemaps an Index Wiper?

Ensure your web site is in a pretty good shape before you submit a sitemap

Google Sitemaps Myths and Fictions

About site owners influencing Google’s rankings via sitemaps and other fictions

Google SiteMap Discussions

Read here what webmasters have to say about their experiences with Google Sitemap, starting with the first announcement

Links to Google SiteMap Tools and Generators

Web sites without an underlying database and many smaller sites can’t work with the dynamic approach to fully automate the Google SiteMaps channel outlined here, so here you go …

Professional Services / Implementation of Google SiteMaps

If you prefer to buy your Google Sitemaps implementation, instead of bothering with many technical details…

Google - Tips ‘n’ tricks, submission, listing and ranking

Google seems to be rapidly becoming the most popular search engine. Submitting, getting listed and getting a high ranking in Google can get you a lot of traffic, usually even more than Yahoo. Google uses link popularity while ranking web sites which results in quality search results therefore making it a favorite among most web searchers.

• Submitting to Google
  You need to only submit your homepage to Google. It will automatically index the entire site. Don’t submit individual pages of your site.
  Tip: Google’s crawler Googlebot will follow all the links in your site. So make sure all your pages are linked otherwise some of your pages will not get indexed.
  Submit to Google here

• Getting Listed in Google
  Getting listed in Google is usually very fast. We got listed within 2 weeks and all our new pages are usually listed within a month. The time frame depends on their crawl schedule and how many other web sites are in queue to be indexed before ours. In our experience, Google usually lists a site within a month.

  Tip: Make sure your web site is ready before you submit it to be listed. Google will index your entire site, content and all. It takes keywords from the metatags as well as the content. You’ll find that Google will send you the maximum amount of traffic (in our case it is triple of what Yahoo send us - and Yahoo is supposed to be the #1 Search Engine), so time well spent on your web site will pay off in the long run.

  Tip: Google usually indexes sites during the 2nd week and lists new content during the first few days of the next month. We usually see our new content added on the 2nd or 3rd of the month. A safe bet is to wait for a month to see new pages listed.

• Ranking in Google
  Getting listed in Google is pretty easy but what really matters is your ranking. The best way to get a high ranking in Google is to have many sites linking to your site. As Google uses link popularity as its most important factor in ranking web sites, getting many sites to link to you is your best bet in getting a high ranking. Get quality links and increased visitor traffic with only minutes of submission efforts!

  Tip: Try to develop quality content which is different from what other sites are offering and you’re guaranteed to get a high ranking in Google. Think of specialized keywords instead of using generic terms. Using generic keywords would usually land you in the 30th or 40th page whereas using specialized, or a combination of keywords would get you in the 1st or 2nd page of search results. Think of writing articles that others have not written and you’re sure to come up in the first 10 search results. E.g If we were to write an article on web design we would probably come up in the 100th page of search results, whereas if we were to write on ‘Creating Swap Images in Fireworks’ we would probably come up in the first 10 search results.

Google Tips ‘n Tricks

1. Make sure all your important keywords should appear in your title, description, content and alt tags of your web page. This increases your keyword density and helps in boosting your ranking.
2. Write articles, give away freebies and make your site a quality site with fresh content. Sites will automatically link to you thus increasing your link popularity.
3. Here’s a cool trick to find out if you are listed in Google. Type this URL in your browser
   http://www.google.com/search?
   q=YOURDOMAIN+site:WWW.YOURDOMAIN.COM
   Google will return to you a complete list of all pages that lie on yourdomain.com that exist within the Google catalog.
   Example
   http://www.google.com/search?q=entheosweb+site:www.entheosweb.com
4. You can also find out how many sites that are listed in Google are linking to your site. Here’s the trick. Type this URL in the browser and watch the results.
   http://www.google.com/search?as_lq=YOURDOMAIN.COM
   Google will return to you the number of pages which link to your web site in addition to a listing of each URL.
   Example:
   http://www.google.com/search?as_lq=entheosweb.com

Click here to learn more about link popularity. Link popularity is a sure way to get a high ranking in Google.

Bring Customers and Business together through your Website

__________________

How to Choose Keywords for Your Website

Having a well-built and up to date web page and promoting it so that many thousand of people can see the products and services you are selling is the key behind earning a lot of money from doing business online. However, you must not stop at building the site and updating it. People must be able to see it if you want to increase the number of potential customers and you can only do so by optimizing your web page for search engines. Most people use popular search engines when looking for certain products and services and that is why having a site optimized for these search engines is very important. Having the correct keywords and keyword density is one of the most important things when considering creating a web site to support your business. Actually, you should have in mind the list of keywords you want to add to your site before you even start creating it. Search engines offer a series of search engine optimization services and this should be a good starting point. If you are planning an English web site, you can look at websites such as wordtracker.com or inventory.overture.com. Therefore, the first logical step is to make out a list of keywords that should appear on your webpage. Next, try to find out what keywords your competitors are using, as you can find some more relevant information this way.

You can use two methods: optimizing your website for a small number of very popular keywords, or very many less popular keywords. You will see that in practice these methods are very well combined many times. There is a downside to using keywords as a main visitor’s attraction method: all sites uses it and it is harder for a newly developed webpage to get even close to the rankings of large, old sites that use similar keywords. One of the best ways to increase traffic to your site is to attract targeted visitors when thinking your search engine optimization methods. Remember, targeted visitors are those people that come to your site and who are searching for the products you are selling and are willing to buy those products or services. It is the number of targeted visitors that come to your site that should interest you and not the total amount of traffic. From the list of keywords, that you have gathered you must choose the core keywords for which you will optimize your web page. You will not be the only one using those keywords on your site, thus the competition for the selected keywords is very high. In order to see you site fits in once launched, you must have an idea about exactly how competitive your web page is. You can do this by reviewing a set of data for the first ten results displayed by the search engine when using the selected keywords. Among the data you should look at is the average Page Rank of each of the displayed results, the average number of links that guides people to these web pages. Other elements you should look at are the approximate number of pages on the Internet that contain the selected keywords (the total number of results displayed by the search engine) and the number of pages on the Internet that contain exact matches to the keyword phrase. By having all these numbers in mind, you can make an idea about your competition on those keywords and how easy or how hard it will be for you to get a top ranking for your web page.

Now that you have gathered enough information to make a thorough examination of the competition rate for all of your keyword phrases, you can go on to include a series of key phrases with moderate popularity but having an acceptable competition rate, which you can use to further promote and optimize your site.

Because the services provided by search engines about keywords and keywords statistics, do not be surprised if at first you will not be able to obtain the most efficient list of keywords from the beginning. After you have launched your web page, you can further analyze traffic and keywords statistics to finely tune your site. Only after launching your site you will be able to see the search engine’s rating of your site for particular phrases and you will also have the number of visits to your site for these phrases. Now you can see what key phrases are attracting people that use search engines to your site and what keywords do not work as efficient. If you notice that certain key phrases are not efficient in attracting traffic to your page, you can take measure in that direction: you can edit them, or you can take then out altogether. You may also discover that a keyword that you did not take into consideration very much at the beginning is bringing you more targeted visitors than one that you considered important and you can optimize your web site accordingly. If you know that keywords are efficient in bringing you targeted traffic, you can increase their frequency throughout your web page or even create new pages around those keywords and phrases. The techniques of search engine optimization are changing all the time and what had proven highly efficient some time ago may not be appropriate in the future. Therefore, that is why you will need to changes the keywords in time if you see that the traffic numbers are not satisfactory anymore. Nothing is built forever and you will constantly need to update both your web page and your SEO methods to been in touch with the current developments.

Also, remember that your main page attracts up to 50% of all the search traffic, and because it has the highest visibility in search engines, optimizing it for search engines and for the most popular queries related to your business field should be a top priority.

There are also a lot of tools out there that can help you to research your keywords. Typing “SEO Tools” in any search engine will return huge amount of useful SEO tools. There are also tools for link building, page research, marketing effectiveness, etc.

Force Search Engines to Read Keywords

Search engine index means when you search your website on search engine it shows results having your site in the list of search engine results. Search engines like Google, Yahoo, MSN use software called crawler to find web pages for their search results. Some pages like, shopping carts and search results from internal searches prevent crawlers to be crawled. For good ranking on search engine, first of all you should be indexed in search engine.

Now I shall tell you how to index your website in Google with in 24 hours? Go to Google search engine and enter the keyword of your site, let say it is ?internet marketing? and search it, you will see a list of Google search results. Visit each website and notice its page rank. Find a website of page rank 5 or higher and search its link page (I shall tell you what a link is later). Contact the website for getting link to your website from one of high page rank webpage and in return you will place their link on your website. If you will be able to place your link on their website to yours then you will be indexed by the search engine quickly.

If you would be able to get 1 link from a website of PR5 to your website then you will be indexed by Google within 3 days. Similarly if you get link on PR6 then you will be indexed by Google within 24 hours. If you have your own website of high PR then place link of your new website and be indexed in search engine. Once Google search engine indexed your website then you can remove your link from you high PR website.

This was the simple method for indexing on a search engine, if you have a good website in all respect. Sometimes a website is submitted in a search engine but it is not indexed by the search engine or it takes a long time to index it. There are many reasons which prevent a webpage from being indexed in a search engine. Some of them are:

• There should be enough time for search engines to index your web pages and your website should not be already indexed. Different search engines take different time for indexing which is normally from one to eight weeks. Search engines like Altavista, Yahoo and Inktomi offer paid inclusion service to index a website quickly in its database. It is not enough to submit your website in a search engine to be at the top of search results.
• Before submitting your website to search engine you should upload your web pages completely. Some search engines don’t index pages that are not linked from home page. Your home page should link to other web pages directly or indirectly. If a web page is not linked from the home page then search engine can take it as an unimportant page.
• Most of the search engines don’t index text embedded in images or multimedia files and the information that is generated by Java applets, Flash files or in XML coding.
• Your pages should not take much time in loading and should not be complex. The time out is possible before spider can index the text. Keep your pages small and fast in loading for you visitors and search engine benefits. Most webmasters recommend your web page size 50kb or less.
• If you are using frames for your website content then it can create problems with submissions. It is possible that search engine index a part of your website but not the other frame. So try to develop non-framed menus or website design because they are search engine friendly.
• It is impossible for search engines to index website that require password or registration. Search engine spiders cannot provide passwords or complete registration process by filling registration forms. Search engine spiders are unable to read dynamic pages so they ignore those pages. If there is any special symbol in the URL then search engines can ignore it. So your pages should be simple and static for easy indexing. It does not mean that if you use some script in your website then your page will not be indexed or lower your rankings. But this script should not be too much fancy then search engine ignore the JavaScript code and read the remaining page.
• Some search engines give importance to external links. These search engines index your home page only; other pages are not indexed until you get one or more links from other domains. For indexing your web pages there should be external links within a specific period of time. It becomes easy to get indexed, stay indexed to achieve top ranking. So submit your site in major directories first to get listing in search engines.
• Many search engines don’t index websites that are hosted on free servers like geocities or the index limited number of pages of those free websites. So you should be professional and buy your own domain from a respected web host. Because the traffic, which is generated from search engines, is more valuable from the cost that you save by getting a free hosting service provides. Free web hosts are often unreliable and they force to display banners, which send visitors away.
• If your web host is unreliable then it can create problem in indexing your web pages. Suppose when the search engine spider visits your site but your website is not responding then you will not be indexed. But if you are indexed and spider revisits your site but your site id down due to unreliability of your host then your website might be removed from their database. So keep a close eye on your web host service and uptime.
• Your website’s IP should be unique because if you share IP with another website on the same server, then your IP can be banned in result of what another website did.

Mostly people create websites and submit them to a few search engines with the hope that they will get good business. But after sometime they come to know that only some people visited their sites and they have not get any business. Then they decide to optimize their websites with respect to their main keyword with the hope that they will get good position in search engines. But in search engine optimization professional approach is required because one has to work on many grounds. There are some steps for finding a right keyword to optimize our website.

The first step in SEO is to find the right keyword for our website. Keyword is very useful in increasing relevant traffic to your website. There are many ways with which we can choose the right keyword. It is very important step and we cannot escape it.

1. Suppose we have created health related website. Our website sells health related eBooks, medicine and food supplements. Go to Google and Yahoo search engines and make search for “Health”. On Google you will find 2,160,000,000 competitive sites for this keyword. If you choose this keyword then you have to compete with a large number (2,160,000,000) of websites. Many websites would have excellent ranking in search engine. Now think you are just starting but making competition with a lot of good health related websites, definitely they will give you tough time and it will be very difficult to get top position on Google.



2. It would be good for you to take less competitive word get some rank and then you can take more competitive word. So you should not start with the keyword of Health.
3. Now the question is “What will be the suitable keyword for us?” Copy URLs of some top sites from both the search engines and analyze their keywords and page rank to find keyword ideas.
4. We can choose some related keywords for our website but do not choose the top keyword because you will face great competition with top keyword. It is a big mistake to select top keyword so don’t start optimizing your website with such keyword. We can also download free tools from Good Keywords to get keyword idea for our website.
5. For more keyword ideas go to Google KeywordTool and get keyword idea for website content. Paste URLs of websites you selected from Google and Yahoo search results one by one to get keyword idea. After clicking on get keyword idea a long list of keywords is generated. Analyze and narrow down the list of keywords on which you want to focus.
6. Open word tracker and search each keyword phrase. Analyze the related keywords that word tracker suggests then shorten that list up to some keywords.
7. For further purification of keywords repeat the same process at Keyword Discovery. The word “Health” is searched for 280062 times and the website which hold top position also have good rank. So it would be difficult to compete using this keyword with websites having good ranking on search engine.



8. Now we find keyword phrases like “care health”, “health educator” etc. If we use “care health” as keyword then the top site having this keyword has page rank 5, with which we can compete. Now we have selected and shortened the list of keywords with the help of Google, Wordtracker and keyword discovery.



9. Now open Google search engine and type your selected keyword phrases within quotes. With this Google will show the list of only those websites having exact phrase. Check how many pages contain that phrase. Lower the number of pages having the exact phrase better it is to compete with lesser competitors.
10. We can use this keyword for our homepage (i.e. www.domain.com) to get immediate advantages. Now with the help of these keywords write quality content which will make your website great for your visitors. Your keywords should be used properly and in an informative and innovative way.

There are some rules which we should follow to make our website search engine friendly

• Use group of words as keyword.
• Your keyword and description of website should be relevant to your website theme.
• Try to understand your visitors’ requirements and demands.
• Choose a narrow list of keywords which should be less competitive.
• Localize your keywords but not to much limited or localized.
• Choose a primary keyword for which to optimize your web page and some secondary keywords that can increase your potential visitors.
• Use 3 or 4 different keyword on each of your web page.
• Place your keywords in title tag, header tag, ALT tag, anchor tag, Meta tags and comments etc.
• Don’t misspell your keywords.
• Check keyword density for your keyword, the higher the density the better it is.

Page Rank: Google’s way to give specific value how popular your website is.

Using the best keywords for search engine optimization is a very important thing when you promote a web site. The purpose of this research is to find something that your possible clients search when they are searching to buy your product, but you should also pick some keywords that have little competition.

For example “free stuff” is a search term that gets thousands of queries every day, but most of the sites in the top results have thousands of incoming links so it would be very hard to compete them, while a search term like “free cellphones” or “free computer stuff” could be easier to chase.

With that in mind I decided to write down a list of keyword suggestion tools. These tools can help you find information on many keywords (eg. how many times a phrase is searched per day) or find you some relative keywords (eg. “free stuff” is relative to “free ipod”)

Bellow is a list with all the keyword suggestion tools I found. If I missed something please let me know

1) Google Adwords Keyword Tool.
This is the official tool from google adwords. A great thing that this tool provides is the “site related keywords” which can help you see what keywords are probably used by your competitors.
https://adwords.google.com/select/KeywordToolExternal

2) Overture Keyword Selector Tool
This tool provides related keywords using data from Yahoo’s ppc program.
http://inventory.overture.com/d/searchinventory/suggestion/

3) NicheBot classic
This used to be my favorite tool. It is the original nichebot.com tool which displays information from overture and wordtracker but merged.
http://www.nichebotclassic.com/

4) Trellian Free Search Term Suggestion Tool
Another good tool to get keyword suggestions.
http://www.keyworddiscovery.com/search.html

5) Geoland Search Engine Queries
A keyword suggestion tool that displays data from several search engines.
http://geoland.org/tools/searchqueries/

6) 7Search Keyword Suggestion Tool
Another great tool from one of the bigger CPC companies, 7search. You can use it to get keywords and estimated prices (for the 7search network)
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

7) Wordtracker Free Keyword Suggestion Tool
Generate up to 100 related keywords and an estimate of their daily search volume.
http://freekeywords.wordtracker.com/

8 ) DigitalPoint Keyword Suggestion Tool
Using data from overture and wordtracker
http://www.digitalpoint.com/tools/suggestion/

9) Niche Watch
A tool that displays the competition in your niche. Requires a free account to use it.
http://www.nichewatch.com/

10) CheckRankings Suggestion Tool
This tool is similar to google suggest tool (I think they use their data)
http://www.checkrankings.com/keywordsuggestion/

11) MS AdLabs Search Funnels
An interesting tool to see how people search a certain keyword and analyze the search behavior that users have.
http://adlab.microsoft.com/searchfunnel/

12) BRL Keyword Suggestion
This is one of the best tools I found. It uses data from 7 sites to display suggested keywords and estimates on them.
http://www.build-reciprocal-links.com/keyword-suggestion/

13) Submit Express Keyword Suggestion Tool
A keyword suggestion tool that uses data from wordtracker and keyword discovery
http://www.submitexpress.com/keytracker.php

14) Google Trends
Google trends is great to use after you find some good keywords. The tool will display charts on the search volume that each keyword has. The bad thing is that they don’t display charts for every keyword but it still helps a lot.
http://www.google.com/trends

15) Yahoo Buzz
The same with google trends but this is using Yahoo’s search engine for the results and it is categorized.
http://buzz.yahoo.com/

16) Google Zeitgeist
This is the newest tool from Google which displays top queries from the Google search engine on weekly basis.
http://www.google.com/press/zeitgeist.html

17) Lycos week’s top 50
The top searches from Lycos on weekly basis
http://50.lycos.com/

18) Google Suggest
This is not really the best tool but it can help a little. While you type a search term the ajax driven form will display some suggested terms.
http://www.google.com/webhp?complete=1&hl=en

19) SEObook Google Suggest Keyword Suggestion Scrapper Tool
This tool is using google suggest to display results, but it also give some extra information
http://tools.seobook.com/general/keyword-information/

20) Keyword Lizzard
Keyword Lizard is a FREE AdWords keyword tool that explodes your keyword lists by creating every possible permutation combination of keywords.
http://www.keywordlizard.com/

21) Ontology Finder
goRank’s Ontology tool displays related search terms for the keyword you are using.
http://www.gorank.com/seotools/ontology/

22) GoLexa
GoLexa displays several information on the sites that a search term returns. Great tool to monitor your competition.
http://www.cumbrowski.com/CarstenC/GoLexa_SEO_Tool.asp

23) Seochat keyword optimizer
With seochat’s keyword optimizer you can optimize your list of keywords. This tool is more useful for cpc campaigns
http://www.seochat.com/seo-tools/keyword-optimizer/

24) Bulk Overture Keyword Tool
A tool that helps you do multiple queries to Overture.
http://www.quickwhois.co.uk/overture.php

If we missed any good tool, please leave a comment